Fathom Education

Student Recruitment, Digital Marketing, and What You Can Do

June 12, 2015

According to Google, search volume from prospective students has increased 9% year-over-year (YoY) in Q1 2015. Of those searches, prospective students searched for universities by name (brand) less than they had compared to the year before (-1%) and degree/program related search has increased 13%+ in the same period. What does this all mean? Having an optimized digital experience is more...

Josh Clark and Ray Villalobos

Win the Web with Workshops

May 26, 2015

The web is a dynamic, ever-changing space that drives how the world works, learns, does business, and spends leisure time. Our dependence on access to what the web offers continues to grow. For interactive professionals, keeping up with this changing environment and the needs of its users can be a daunting task.

The Web Conference at Penn State wants to help with...

Karen Hackett

Designing Our Keynote Lineup

May 7, 2015

By Karen Hackett, University Marketing

It's hard to believe, but the Web Conference at Penn State is just a little over a month away. Naturally, the anticipation is building as we inch closer and closer to meeting our keynotes in person.

The planning committee has had an amazing time working on all the details to put together a knockout program and keynote lineup. As with any...

Michael Brooks

Accessibility in Innovation: Providing New Solutions for Everyone

April 24, 2015

By: Michael Brooks, Penn State World Campus

Accessibility is not often thought of as highly innovative, but it has provided innovation in many ways throughout our information age. I don't just mean innovations in accessibility; I mean widespread innovation for which accessibility was a springboard. For example, Optical Character Recognition (OCR)--OCR is used to transform documents into...

Todd Gregory

Make Page Titles & Meta Descriptions a part of your Brand Management Toolkit

April 15, 2015

By Todd Gregory, Committee Member and Data Analyst at Penn State

Most SEO experts can wax poetic about the value of Meta Data, talk at length about semantic search, ranking algorithms and SERP (Search Engine Results Page) prominence, but quite often fail to connect with the overworked marketing manager who is trying to build a consistent brand across multiple channels. I've found...

Matt Mooney

Design the Future: A New Role and the Possibilities of Digital Badging

April 7, 2015

by Matt Mooney, Director of Instructional Design, Penn State

Yes, that’s right, I’m writing a review of my first month at Penn State in my new role as the Director of Instructional Design for the Smeal College of Business. Throughout my career, I’ve worked at a number of different institutions of higher education, in a variety of roles (faculty, staff, and administration). My...

Why Attend a Conference?

March 31, 2015
Confession time - I'm not much of a conference goer. That is, a person who goes to conferences. Oh, I like conference swag as much as the next person (almost as much as an excuse to say "swag"...swag swag swag!) and who doesn't like to visit exotic locales? Especially if churros are involved? But still I find myself passing on conference opportunities, inertia and apathy having beaten me...
Indoor Map

Designing the University Libraries’ Future – with Google Indoor Maps!

March 13, 2015

by Karen Schwentner, Programmer/Analyst, Penn State University Libraries and Web Conference at Penn State Track Co-Chair

Working at the Penn State University Libraries as a web developer has always been fun. Challenging and rewarding, yes, and every so often a really cool opportunity crosses your path. At a conference last year, a few colleagues and I attended a presentation on Google...

Image of attendees sitting in a Web Conference session.

How Do You Design the Future?

March 5, 2015
This year's conference theme, Design the Future, is much more than a theme; it is a mission and a vision, a challenge and an invitation. Design the Future. It is what many of us do every day in our jobs without ever taking a step back to realize that the development, design, content, and education ideas we have today shape what the web looks like tomorrow--and not...
Hello, Instagram! Are you ready for some #psuweb?

Instagram + PSUWEB Events = A Combo You Don't Want to Miss

February 10, 2015

Believe it or not, registration for the Penn State Web Conference is almost here. Still not sure if you want to come? I just have two words for you. After Hours.

We all work hard and, if past conferences were any indication, we play hard too. This year, we thought we would have a little fun, so to keep things interesting we will be releasing tidbits about our venues via Instagram. So...


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