Todd Gregory

Make Page Titles & Meta Descriptions a part of your Brand Management Toolkit

April 15, 2015

By Todd Gregory, Committee Member and Data Analyst at Penn State

Most SEO experts can wax poetic about the value of Meta Data, talk at length about semantic search, ranking algorithms and SERP (Search Engine Results Page) prominence, but quite often fail to connect with the overworked marketing manager who is trying to build a consistent brand across multiple channels. I've found...

Matt Mooney

Design the Future: A New Role and the Possibilities of Digital Badging

April 7, 2015

by Matt Mooney, Director of Instructional Design, Penn State

Yes, that’s right, I’m writing a review of my first month at Penn State in my new role as the Director of Instructional Design for the Smeal College of Business. Throughout my career, I’ve worked at a number of different institutions of higher education, in a variety of roles (faculty, staff, and administration). My...

Why Attend a Conference?

March 31, 2015
Confession time - I'm not much of a conference goer. That is, a person who goes to conferences. Oh, I like conference swag as much as the next person (almost as much as an excuse to say "swag"...swag swag swag!) and who doesn't like to visit exotic locales? Especially if churros are involved? But still I find myself passing on conference opportunities, inertia and apathy having beaten me...
Indoor Map

Designing the University Libraries’ Future – with Google Indoor Maps!

March 13, 2015

by Karen Schwentner, Programmer/Analyst, Penn State University Libraries and Web Conference at Penn State Track Co-Chair

Working at the Penn State University Libraries as a web developer has always been fun. Challenging and rewarding, yes, and every so often a really cool opportunity crosses your path. At a conference last year, a few colleagues and I attended a presentation on Google...

Image of attendees sitting in a Web Conference session.

How Do You Design the Future?

March 5, 2015
This year's conference theme, Design the Future, is much more than a theme; it is a mission and a vision, a challenge and an invitation. Design the Future. It is what many of us do every day in our jobs without ever taking a step back to realize that the development, design, content, and education ideas we have today shape what the web looks like tomorrow--and not...
Hello, Instagram! Are you ready for some #psuweb?

Instagram + PSUWEB Events = A Combo You Don't Want to Miss

February 10, 2015

Believe it or not, registration for the Penn State Web Conference is almost here. Still not sure if you want to come? I just have two words for you. After Hours.

We all work hard and, if past conferences were any indication, we play hard too. This year, we thought we would have a little fun, so to keep things interesting we will be releasing tidbits about our venues via Instagram. So...

image of speaker Scott Kubie

Key Elements for a Dynamic Presentation

January 13, 2015

by Megan Folmar

Every year the Web Conference has a host of fantastic presentations that not only engage, but challenge attendees. For me, those few days of presentations inspire my work for the rest of the year. The fresh and diverse perspectives serve as a jumping off point that I can shape and build upon in my day to day work. But really, what makes these presentations stand out from...


Arctic Plunge

November 18, 2014
by Carl Schaad
I woke up this morning to my iPhone buzzing at me, and half-asleep flailed at it until it fell on the ground. Still buzzing. Eventually I turned the beast off and checked the weather. Minus 7. Let me type that again: MINUS SEVEN. It was for mornings like these that God invented telecommuting.
But I soon found myself driving...
Image of cogs

Work it at the 2015 Web Conference Workshops

November 13, 2014
Events like the Web Conference offer attendees all sorts of wonderful, useful stuff, from chances to see remarkable and famous keynote speakers to a chance to network with one of the coolest crowds around--the web community at large! But one of the most useful of the many great things at the Web Conference are the workshops, which for the 2015 conference will be held on...
Essential ELEMENTS for Designing the Future

Designing the Future

October 28, 2014

We have a vision for the professionals who attend the Web Conference at Penn State in 2015. One in which they discover the power to shape the future of how to use technology to share information and engage with our world. Our goal is to offer a dynamic conference agenda with all of the essential elements to provide the inspiration, foundation, and means to go forth and Design the Future...