Keynote Speakers

Mark Malseed

Mark Malseed is the bestselling coauthor of The Google Story, a critically praised account of the search company that's being published in more than 25 languages worldwide. An investigative journalist and former researcher for Bob Woodward of The Washington Post, he was a named collaborator on the New York Times bestsellers Plan of Attack, Bush at War, and The Bureau and the Mole. He focuses his writing and consulting practice on the intersection of media and search, and has appeared as a guest commentator on ABC News, FOX, CBS, Al Jazeera and the BBC. He is the cofounder and executive editor of the next-generation news site, OhMyGov.com.

Presentation Description:

It’s All About Simple Access

“Google revolutionized how we searched the Web and what we could find there. But the future is all about even simpler access to even more information. Any device, anytime. Answers, not search results. The important, the popular, and the random all findable and peacefully coexisting. Mark will take you on a site-seeing tour of the maddeningly complex and the amazingly simple on the web and beyond, noting what it will take to connect with the audiences of tomorrow.”

Town Meeting

The Perfect Storm

Penn State is facing challenges from many different directions, as are most colleges and universities. The most serious market crash in 80 years, a future of declining high school graduates, convergence of technological and social networks, rising consumer expectations and commodification of education, are some of the disruptive trends that are shaking up our community of Web professionals.

Higher Education also faces Globalization 3.0, the arrival of the technically adept Millennial Generation, and the ongoing Communications Revolution which will create a perfect storm that will forever change the college campus and the way we work. Mark Greenfield postulates that, “The true paradigm shift is just around the corner. The tipping point will happen shortly when stealth fighter parents will replace helicopter parents on college campuses. Gen X parents are coming and they will demand that colleges reexamine their entire operation from a price and value perspective. They will look at the college their children attend as a calculated market choice. They will view colleges as one of many providers in a large marketplace as new competitors emerge providing alternative choices for much of what college provides.”

All of these trends will put increasing pressure on colleges to provide value and to focus on efficiencies. Our panel of Higher Education Web professionals will describe the signs of the coming storm on their campus and recommend how we may approach this perfect storm proactively. Your questions will drive the focus of the conversation. This link will take you to a tool you may use to suggest questions and/or vote on which will be presented to our panel of Higher Education Web professionals.

Panel:

• Sara Clark (Missouri State University)
• Dan Frommelt (University of Wisconsin, Platteville)
• Mark Greenfield (University at Buffalo)
• Steven Lewis (The College at Brockport)
• Christian Vinten-Johansen (Penn State)